Blog
Getting found, by people and by machines
Automatic SEO for WordPress: plugin or publishing tool?
A WordPress SEO plugin optimises what you already wrote. An external tool decides what to write next. They solve different problems and most sites want both.
Automatic SEO: what actually automates, and what does not
Automatic SEO is seven stages, not one, and they do not automate equally. Five run unattended. Two decide whether the other five were worth running.
Internal links that do not rewrite your sentences
Automated internal linking usually edits your prose to make room for a link. The rule that prevents it: an anchor must already exist, word for word, in the article.
How to tell whether AI assistants recommend your product
An assistant names three tools in your category and you want to know whether you were one of them. Search Console cannot tell you. Here is what to measure instead.
What Is Answer Engine Optimization (AEO)?
Answer engine optimization is getting your business named and cited in AI answers, not just ranked in a list. What engines reward, what they ignore, and where to start.
Most AI content tools write articles nobody publishes
We found 24 finished articles sitting in draft on our own site, written across four months and never published. The cause was not editorial. Publishing was never one action.
We deleted search volume from our own product
Visorank used to show an estimated monthly search volume for every keyword. A language model produced those numbers. Here is why that column is now empty instead.
Does AI-Written Content Rank on Google?
Yes, but not the way most teams use it. What Google actually penalises, why grounding matters more than editing, and the standards worth holding content to.
Should You Link Between Websites You Own?
Cross-linking your own sites is allowed, within limits. The one test that settles most cases, the four patterns that create a footprint, and what pays better.
llms.txt: What It Is and Whether It Matters
A plain-text file describing your site to language models. No engine documents it as a ranking factor, it costs one file, and three other things matter more.